From Strategic Financial Management to Business Process Transformation

Martin Kubalík brings extensive experience in financial management, audit and international advisory. From 2021 to 2025, he served as Chief Financial Officer (CFO) of an investment group comprising more than 30 companies, with responsibility for strategic and operational financial management, financial planning, reporting and the development of internal processes.

During this period, he led more than 60 transformation initiatives over four years, focusing on the standardisation of financial processes, automation and the implementation of internal controls. His achievements include establishing a financial controlling function from the ground up and introducing a unified monthly financial close process across the group, as well as implementing ERP systems and automated tools for reporting and decision support.

Alongside leading the finance team, he was involved in mergers and acquisitions (M&A), financial due diligence, valuations and post-acquisition integration. He was also responsible for financial reporting and strategic recommendations to shareholders and company management.

International Expertise and a Broader Perspective on Business Operations

Martin's professional approach was also shaped by his experience at a Big Four firm in Australia, where he held senior and subsequently managerial roles in audit and assurance between 2017 and 2020.

He was involved in managing international audit engagements, coordinating multinational teams and working with shared service centres in the Philippines and India. His experience also covers IFRS, group financial consolidation, risk management and the establishment of internal control frameworks.

This combination of advisory and management experience enables him to approach financial processes in the broader context of a business, from day-to-day operations to strategic decisions made by company leadership.

From Traditional Outsourcing to More Effective Financial Management

Martin's appointment supports BDO's ambition to develop BSO services beyond traditional accounting and payroll processing. He identifies fragmented data and insufficient integration between information systems as key challenges for finance departments, making reporting, controls and effective decision-making more difficult.

He sees the future of BSO in combining automation, high-quality financial data, financial controlling and expert advisory services to help businesses manage their operations more effectively.

“The role of BSO is changing significantly, moving from reactive document processing towards that of a data architect and business adviser.”

Martin Kubalík | BSO Partner, BDO Slovakia

Artificial intelligence and digitalisation also have an important role to play in this transition. However, Martin believes their real value lies in combining technological capabilities with professional judgement, well-designed processes and effective data quality controls.

Together with Eva Belková, he will be supporting the continued development of BSO, the modernisation of financial processes and the professional growth of the team. He also intends to strengthen collaboration across BDO, bringing together expertise in accounting, tax, audit and other advisory services.

By strengthening our BSO partnership, we reaffirm our ambition to be not only a reliable provider of outsourcing services, but also an expert partner to our clients in transforming financial processes, improving financial management and growing their businesses.

We warmly welcome Martin Kubalík to the team and look forward to growing together.