BDO has received the seal of a highly trusted and quality brand. We are Business Superbrand 2021
31 March 2021
The special position of the brand on the local market and public recognition. These are the key features of the Business Superbrands holder, who has been assigned to us by an independent global authority in the field of trademark evaluation and appraisal. We have thus become one of the elite brands in Slovakia, the quality of which has been confirmed by the professional as well as the general public.
“The award gives us feedback that our efforts to help people achieve their dreams through open communication are perceived by the public. We are very pleased that our approach has been reflected in their support and trust,” said Peter Gunda, the company's managing partner.
The Superbrands seal is awarded based on a several-round strict selection process, which examines fundamentals such as credibility, innovation, market leadership, reliability, quality, brand building and exposure.
"At BDO, we always try to provide our clients with something more than they expect. It is not just about communicating externally. Who we are is created inside. The BDO brand name is formed by the name of each employee, colleague and member of our BDO family. We do not want to be a brand that focuses on the good presentation of its values through the setting of branding. On the contrary, we try to present our values instilled in every single activity and approach of all its members,” says Peter Gunda.
Superbrands is the most recognized independent global authority in the field of brand evaluation. Launched almost 30 years ago in the UK, the program has become a globally recognized award given to the best brands in almost 90 countries on five continents. Companies cannot submit themselves to the Superbrands rating. They are nominated by the organizers in a multi-round selection process, in which the general public is also involved through a consumer survey conducted by GfK. The final decision is made by an expert committee of the Brand Council, composed of renowned experts in the field of business, marketing and communication. The project aims to highlight inspiring brands operating on the local market and to present credible quality brands to consumers and the professional public.
You can read more on the project at: https://www.superbrands.com/